WORLD'S BIGGEST
SPORTS BUSINESS EVENT

3 - 4 Feb 2027 | Congress Center Hamburg, Germany

5000+
Participants
from 50 nations
1500+
Companies
200+
Speakers
10.8
New contacts made per participant
1.1
Billion
Media Impressions

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All-Time Highlights

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Spobis club member Ticket
(Until
7/17/2026
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499 €*
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Super-Early-Ticket
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2/18/2026
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700 €*
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Early-Ticket
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11/4/2026
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749 €*
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Smart-ticket
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12/9/2026
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999 €*
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1499 €*
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Tickets include

All-Area Access including Complimentary Catering
Exclusive Get-Together: The Sports Business Afterparty
Full Access to Both Conference Days
*plus VAT

Side Events 2026

Pre-Opener
25hours Hotel Hafencity
February 3, 2026

The SPOBIS Conference kicked off in a special setting at the 25hours Hotel Hamburg HafenCity. In a relaxed yet stylish atmosphere, invited SPOBIS Club members came together for exclusive networking and enjoyed finger food and drinks.

Get-Together
Expo Area
February 4, 2026, from 5 p.m.

On the first day of the SPOBIS Conference, the evening wrapped up with networking, music, and a relaxed atmosphere—a perfect end to the day, full of new connections.

At Broski x SPOBIS
Stage Z
February 4, 2026

Following the fantastic response last year, GamerBrother returned to the CCH for the second time with its “At Broski – The Sports Show.” This time, the lineup included Claus, Costa, Marcel Jansen, Keke Topp and Florian Plettenberg.

Vintage Fussball Börse
Foyer 3+H
February 4, 2026

The “Vintage Fussball Börse" made its debut at the SPOBIS Conference and impressed visitors with over 2,000 vintage jerseys guaranteed to be authentic.

Speed-Networking
CCH - Foyer
February 4-5, 2026

On your marks, get set - talk! During our speed networking session, participants made up to 15 new connections in just 30 minutes. The format was once again a hit with attendees and provided the perfect opportunity to expand their professional networks!

Wine-Tastings
CCH - Wine Bar
February 4, 2026

The event provided the perfect opportunity to enjoy interesting conversations in a relaxed atmosphere while sampling selected wines from the Koegler Winery in Eltville.

Meetups
CCH
February 5-6, 2026

In small groups, participants at the meetups discussed various sports business topics directly with experts. The open exchange sparked new ideas and offered exciting perspectives.

SPOBIS 100
Fairmont Hotel Vier Jahreszeiten
February 5, 2026

On the second evening of the SPOBIS Conference, the international elite of the sports business gathered at the Fairmont Hotel for an exclusive evening. Guests enjoyed the event with first-class food, delicious drinks, and networking at the highest level

Elevator Pitch
Room Y
February 5, 2026

During the elevator pitch, selected companies from the sports industry had the opportunity to present their own ideas, concepts, and services—with the chance to secure a deal. Participation was exclusively for SPOBIS Club members.

Club Warm-up
SPOBIS Club Lounge
February 4, 2026

The warm-up before the big get-together was the perfect way to kick off the evening: while enjoying drinks, the members of the SPOBIS Club had the opportunity to chat and strengthen their networking connections in a relaxed atmosphere.

Run & Talk by SCC Events
Germania Ruderclub
February 5, 2026

Jogging into conversation: The SPOBIS Run & Talk by SCC EVENTS took participants on a roughly seven-kilometer route around the Alster. It was the perfect opportunity to network, enjoy the surroundings and start the day full of energy.

SPOBIS x JvM
JvM SPORTS, Glashüttenstraße 38
February 5, 2026, 11.00 a.m. - 12.30 p.m.

On the second day of the SPOBIS Conference, the world’s leading creative festival Cannes Lions, Weischer, and Jung von Matt SPORTS hosted a get-together. Over snacks and drinks, participants gathered to discuss creative campaigns from companies such as adidas, Mercedes-Benz, Coca-Cola, and the S20, and gained insights into the new “LIONS Sport” category, which debuted this World Cup year.

About the Conference

Know-how and networking — at the SPOBIS Conference, the key players of the industry come together to discuss groundbreaking trends, opportunities, and challenges in the sports business, to network and initiate business deals. Nowhere else is the concentration of sports rights holders and sponsors higher.

Advisory Board

The SPOBIS Conference is increasingly developing into a global platform for the sports business. To take this ambition to the next level, we have created an Advisory Board of outstanding personalities. This unique panel of experts brings a wealth of experience, international networks and strategic vision. It will play a key role in making the SPOBIS Conference even bigger, more relevant and more global.

Partner 2026

Host Partner
Strategic Partners
Premium Partners
Masterclass Partners
Expo Partners
Suppliers

Summits

September 25, 2025
Summit "Brands"

Discover which brands are currently setting benchmarks in sponsorship, which strategies truly work, and how sponsors think when allocating budgets. Join CMOs, brand leaders, agencies, rights holders, and marketers on September 25, 2025, in Hamburg for a day packed with best cases, deep insights, and fresh perspectives on the future of sports sponsorship.